"I’m seeing things that I never noticed before.”
“It was a really fun afternoon, we were able to discover a lot of new things in a fun way, as we are new to the area. I would love to see Traipse in [my city].”
“Traipse is such a fun idea. Hope you branch out to [my area]. ☺”
“We had so much fun with this app!! It was a great way to visit new places and learn about the town.”
“Fun! I love this app, and look forward to it being active in other places.”
What local partner/clients say about Traipse:
“Traipse gave us such a great experience! We had a group of young professionals who didn’t know much about the area and we stumbled across Traipse as we were looking for ways to make exploring fun. It was a HUGE hit – everyone had an awesome time and was talking about it for days afterward. And the staff couldn’t have been any easier to work with. We highly recommend!” -Independent Insurance Agents of Virginia following an event in Staunton
“Traipse offered an innovative solution to drive economic activity throughout the downtown area and beyond the main shopping street. The program offered measurable results and opportunities for business owners to track the traffic they received directly as a result of the app. It was a flexible program that we used with different groups ranging from tourists, conference attendees to a local chamber of commerce leadership group.” -Jennifer Bell, Tourism Manager, City of Harrisonburg, Va.
A Happy Coincidence of Client Need and Business Ambition
Along the way as Traipse grew we had many interactions with locally-owned small businesses. We also got to know even better the local tourism agencies and business development organizations that support them, with few effective or quantifiable tools at their disposal. We increasingly saw a need for something more.
We have on our team decades of marketing experience in the local cultural space, decades of urban planning and economic development experience at the local and regional levels, and a proven ability to develop and iterate an effective, popular product. We have an existing community of more than 6,500 users of our gamified tour app Traipse - people who have already demonstrated their interest in exploring historic business districts and supporting independent merchants. In the last several months, we have learned that in many ways the large-scale institutions we have trusted to keep us safe and prosperous are on shaky footing, and that when they do try to help it seems like the people who benefit are the people who need it the least. Our company mission of supporting local merchants and business districts, and strengthening the connection people feel to those businesses and places, could not be better suited to this moment in our country’s history.
We are uniquely positioned to shape the future of communities such that local economies are more resilient and economic benefits are more equitably shared. It won't be easy, but we don't think it's hyperbole to say that our collective future depends on it, and that platforms like My Local Token will play an important part in achieving that vision.
Former urban planning/economic development professional; experience in policy, advocacy, technical assistance, and grants.
VP of Creative Content
Digital marketing expert; 18+ years of marketing and communications experience.
VP of Strategy
Chair of Entrepreneurship & Innovation, Professor of Strategy at London Business School; Academic co-lead in World Economic Forum Digital Platforms & Ecosystems project.
Director and Technology Adviser
Experienced developer, sys-admin, and researcher; Library and Information Science PhD with expertise in high-performance computing, database systems, and app development.
Adviser, Community Economic Development & Finance
Chief Experience Officer at Alternatives Federal Credit Union in Ithaca, NY.; previously Executive Director of the Staunton Creative Community Fund, a regional economic development nonprofit. Her work at the local level has included community currency initiatives, self-directed IRAs, and other efforts to keep capital local.
Founder and Creative Director of The Brand Stand, a holistic brand experience agency; works with companies and organizations to build vibrant brand experiences across every possible physical and digital brand touchpoint, making the brand relevant for customers, employees, and shareholders for years to come.
Counsel for Capital
Over 25 years of experience as an attorney and advisor for mission-driven enterprises; J.D. from Yale Law School and masters degree in City and Regional Planning from the University of California at Berkeley; served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies; co-founder of Crowdfund Mainstreet and the Force for Good Fund; President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities; co-founded the Sustainable Economies Law Center.
Adviser, Accounting and Finance
CPA CMA MBA; owner and manager of GSD Financial Services; over 12 years in financial management and strategy development in the defense, non-profit, and private sectors.
Adviser, Blockchain Technologies
Senior entrepreneurial technologist; strategic adviser providing C-level business planning, architectural, technical and operational consulting services for web startups and larger organizations; deep experience with fintech, full stack architectures, mobile development, cloud infrastructures, large data environments, information security, and operational processes