Dope Coffee Story
We've always known that Hip-Hop was the way to go in terms of marketing and 2020 proves that our target audience is willingly accepting of a brand with up-to-date messaging for flavor profiles that are appreciated and readily distinguished from competitors.
Though 2020 proved to be a difficult time for small businesses, Dope Coffee was able to thrive and be profitable due to following our proven business plan- being a champion of our culture. We create products designed to increase the quality of life through avenues of self-care, health, and cultural expression.
Being authentic in who we are, what drives us forward, and the communities we serve has ensured that Dope Coffee is a brand that will continue to be successful.
For more detail regarding our current operations and product offerings, please visit our website at www.realdope.coffee.
Truth: The coffee industry is missing out on several fronts due to a lack of engagement and underrepresentation in an industry in which people of color should have prominence and great pride.
- Chel Loyd
CEO / CoFounder
The Dope Coffee team is led by former Marine Officer & Combat Veteran Michael Loyd who is the Founder & Chief Executive Officer. As a serial entrepreneur & innovator, Michael founded Solar Cafe in 2016 while serving as an Officer in the United States Marine Corps, and generated over $800k in 3 years. As a specialty coffee connoisseur and expert, Michael is passionate about premium coffee.
Michael's vision is to change the culture around specialty coffee and make it more inclusive of all humankind.
B.A. Wake Forest University 2006
M.S. North Carolina A&T SU 2009
CPO / CoFounder
Registered Dietitian & Chef by trade, Chel brings an expert background in food and nutrition and is the heart and soul of Dope Coffee's product development team. She led the design of the menu which gets 5 Star reviews. Chel is a food and beverage expert with a talent for creative fusions and recipes. She currently leads the marketing effort to introduce innovative products into the cultural coffee market.
Chel's vision is to change the perspective surrounding specialty coffee by introducting self care as a method through which coffee is consumed and used to maximize its nutritional and wellness benetifs.
B.A. Wake Forest University 2008
M.S. Eastern Carolina University 2010
COO / VP Music
Stace Loyd is Dope Coffee's Chief Operating Officer and Creative Director and leads the company's internal growth efforts as well as the companies public story.
Stace is the Founder and CEO of Why I Create which is a collaborative space online and at events that seeks to bring together artists, entertainers, and entrepreneurs in a way that creates financial freedom and value for their intellectual property.
Stace is also a professional content producer and hip hop producer with over 15 years of experience in music and film production experience.
In a career spanning over 20 years, I’ve been involved with a wide range of industries including packaged goods, restaurant, pharmaceutical, retail, business-to-business and tourism. I won’t bore you with all the details, but the bottom line is I have touched so many businesses across so many categories the headline for my career should probably be “Collector of experiences and knowledge.”