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Dope Coffee

#BlackOwned #DiverseFounders #Food&Drink #Retail
Dope Coffee is America's fast-growing and trendsetting coffee brand that consumers love because of the quality of our product, our morals, and our dedication to our culture. We are on a mission to bridge the worlds of Coffee, Hip-Hop, and Culture.
Our company does many things well but at our core, we are here to elevate & uplift Black culture while serving great coffee to great people. Based in Atlanta, Dope Coffee has made a name for itself with loyal customers that are dedicated to the success of the company. 

Through our growing social media presence, retail storefront, local and national wholesale distribution, and 5-star customer ratings-Dope Coffee continues to be the one to beat in specialty coffee. 
Our signature roast is the Ethiopian Dripp, the first Coffee x Hip-Hop line we've released.
Check out the Ethiopian Dripp Black Card Commercial.

To learn more about our coffees, check out our selections of coffee here 


New packaging with coffee vibes deliver the flavor profiles of our coffees. Each coffee is themed with a quote that sums up the feeling that the aroma and taste incite.
Hip-Hop is about the break, we break down coffee and keep it simple. You don't have to have a degree to make a great cup of coffee at home and Dope Coffee is here to break that barrier through a deliberate and targeted campaign. The core of our programming will come through Dripp Tips. Check out the Black Coffee (The Documentary) Coffee x Hip-Hop Brewing In Atlanta to see what we've been up to behind the scenes.
Stace Loyd is the COO & VP of Music. Stace brings The Energy Sound to the company while pushing us towards growth. Chel created Ethiopian Dripp to accompany the $pinach Album produced by Stace. A Coffee x Hip-Hop project.
The CPG x DSP or Consumer Packaged Goods x Digital Streaming model is already here. Travis Scott's retail dominance is simple, the artist does the marketing and the brand delivers the product. Dope Coffee is both, that's why this makes sense and is continuing to grow in the midst of a pandemic.

Our Competitive Advantage
Coffee x Hip-Hop model or more geekily put CPG x DSP or Consumer Packaged Goods x Digital Streaming Platform. Make no doubt this model is already here with Travis Scott & His Cactus Jack Burger at McDonald's.

A Concept With Great Traction & Market Acceptance
In 2020, B2C was our primary focus. In 2021 we will make an aggressive push in B2B and local distribution.

Dope Coffee Is Distinct In A Crowded Market

 The Way Forward

In many ways, we've forged our own path, now we must begin consolidating our efforts by placing the company on a path to growth and profitability.
After building out our Minimal Viable Product, Dope Coffee seeks to grow on our market success with a long-term plan that balances audience growth, logistics, and profitability.

Growth Capital Is The Fuel

Dope Coffee has gained traction, not only in Atlanta but nationwide, and will only continue to grow. We plan on capitalizing on our momentum by doing the following: 
  • Launching a targeted digital media and marketing campaign aimed to build a 2,000 recurring customer base
  • Expanding our manufacturing and distribution facility to accommodate expected growth
  • Acquiring equipment to scale manufacturing capabilities
  • Continuing to invest in our communities by partnering with Black businesses and encouraging entrepreneurship

Marketing

Our marketing strategy hinges around the creative controlling the product. We combine creativity plus business acumen to leap to the next tier. Throughout 2020, Dope Coffee engaged in a highly effective marketing campaign that set our brand apart from direct competitors and the overall coffee industry.  We need capital to not only continue but ramp up our outreach effort. Dope Coffee aims to be a household name in less than 3 years.

B2B Sales Approach
So far, Dope Coffee has handled all B2B transactions internally resulting in a major goal of this raise is to standup a national sales team with local sales teams in Atlanta, Georgia, and Winston-Salem, North Carolina.  Our national sales manager will initially handle all sales and subsequently, begin building out our local sales teams.

Manufacturing

Dope Coffee currently relies on toll and contract roasting to meet our coffee supply needs. We have the ability to bring 90% of our product manufacturing in-house saving nearly 50% on our coffee cost while maintaining a tighter supply chain.
As we expand, we need to build out a dedicated roasting facility that doubles as a creative workspace in order for Dope Coffee to continue telling the story over coffee that has made us so successful.
Following this Title III Crowdfund, Dope Coffee Company plans to explore the acquisition of commercial space in an Opportunity Zone. 

Supply, Logistics, Reducing COGS 

Delivery cost for both B2B & B2C will be reduced by 60% when compared to USPS.
Additional working capital will allow us to purchase inventory in greater volume allowing each sale to return more dollars into company growth. We will reduce our flexible bag cost and boxes and handling material by up to 70%.

Dope Coffee can expand our sales footprint with the addition of a delivery van. Our first van will also double as a local ATL free delivery option that we test before expanding. 

Our Ideal Investor

We believe in the democracy of the economy and we also recognize that not everyone has the opportunity to invest in a high-growth startup. Through equity crowdfunding, we can open our offer to $250K investors as well as $250 through our convertible note offering.  We seek investors who recognize that great ideas become reality when nurtured properly.
We  pride ourselves in being:
Highly Proficient, Innovative, and Disruptive.

We seek to push the boundary of what it means to be a coffee company through the exponential power of Hip-Hop and the creative arts to create new ways of consuming a product and uplifting culture. 

Our leadership team is highly dedicated and the sum of their experience sets the tone for Dope Coffee to become one of the most disruptive coffee brands of all time. Coffee and Hip-Hop are both industries where showing up is not enough, you must be iconic to stand the test of time and we will we are up to the challenge of creating an iconic brand... That's why we called it Dope.

$116,725 funds received
of $428,980 maximum target
$50K minimum
Closed
60
Investments

Investment Summary

Convertible Note

Discount: 10%

Interest rate: 6%

Maturity date: 2026-05-01

Minimum Investment: $250

*See Offering & Form C sections below for disclosures

Offering

Convertible Debt

Form C

Mission

 OUR MISSION and PLAN OF ACTION

Dope Coffee is a trendsetting and well-loved consumer packaged goods brand based in Atlanta, Ga that seeks to be America's #1 Specialty Coffee Brand. We are on a mission inspired by coffee,  Hip-Hop, and Black culture. 

Our mission is to elevate Black culture while serving great coffee to great people. Based in Atlanta, Dope Coffee has made a name for itself with loyal customers that are dedicated to the success of the company. 

Dope Coffee has gained traction, not only in Atlanta but nationwide, and will only continue to grow. We plan on capitalizing on our momentum by doing the following: 
  • Establishing a B2B sales department
  • Launching a targeted digital media and marketing campaign to continue building our recurring customer base
  • Expanding our manufacturing and distribution facility to accommodate expected growth
  • Acquiring equipment to scale manufacturing capabilities
  • Continuing to invest in our communities by partnering with Black businesses and encouraging entrepreneurship

Investment Perks

  1. $10,000

    Dope Coffee Investor Box

  2. $50,000

    Complimentary 6 Month Coffee Subscription and Dope Coffee Investor Box

  3. $75,000

    Complimentary 1 Year Coffee Subscription and Dope Coffee Investor Box

  4. $100,000

    Complimentary 2 Year Coffee Subscription and Dope Coffee Investor Box

  5. $1,000

    12 oz. Ethiopian Dripp

  6. $5,000

    12 oz. Ethiopian Dripp + Dope Coffee Mug

All campaigns are minimum or nothing; Dope Coffee will only receive funding if the minimum goal is reached.

Key Facts & Financials

  • Press Features: Roast Magazine Forbes, Cosmopolitan, Esquire, Food Network, Refinery29, Healthline
  • Over 7,000 Orders Shipped!
  • Won 2020 Populus Group Pitch Competition
  • Bunker Labs Veteran In Residence 2020
  • WeWork Veteran in Residence 2020
  • 2020 Achieve 3700% Growth in sales from 2019
  • 6.3% online store conversion rate
  • 25k+ social media followers
  • 4700+ email list
  • 250+ Recurring Coffee Subscribers

Dope Coffee Story

This company was founded by builders and has added a team of like-minded individuals to build alongside them. As Michael Loyd, CEO and Co-Founder said, "As a Black-owned company, we get opportunities like this few and far between. We will not waste any of this energy. We need to push each other further. All of our accomplishments are in the past, we move on to new ones or we fail."

We've always known that Hip-Hop was the way to go in terms of marketing and 2020 proves that our target audience is willingly accepting of a brand with up-to-date messaging for flavor profiles that are appreciated and readily distinguished from competitors.
Chel Lloyd

Though 2020 proved to be a difficult time for small businesses, Dope Coffee was able to thrive and be profitable due to following our proven business plan- being a champion of our culture. We create products designed to increase the quality of life through avenues of self-care, health, and cultural expression.

Being authentic in who we are, what drives us forward, and the communities we serve has ensured that Dope Coffee is a brand that will continue to be successful.
For more detail regarding our current operations and product offerings, please visit our website at www.realdope.coffee.


Truth: The coffee industry is missing out on several fronts due to a lack of engagement and underrepresentation in an industry in which people of color should have prominence and great pride.

"Be comfortable in your own skin. Then Win."  

- Chel Loyd


The Founders

Michael Loyd

CEO / CoFounder

The Dope Coffee team is led by former Marine Officer & Combat Veteran Michael Loyd who is the Founder & Chief Executive Officer. As a serial entrepreneur & innovator, Michael founded Solar Cafe in 2016 while serving as an Officer in the United States Marine Corps, and generated over $800k in 3 years. As a specialty coffee connoisseur and expert, Michael is passionate about premium coffee.

Michael's vision is to change the culture around specialty coffee and make it more inclusive of all humankind.

B.A. Wake Forest University 2006
M.S. North Carolina A&T SU 2009
michael@realdope.coffee

Michelle Loyd

CPO / CoFounder

Registered Dietitian & Chef by trade, Chel brings an expert background in food and nutrition and is the heart and soul of Dope Coffee's product development team. She led the design of the menu which gets 5 Star reviews. Chel is a food and beverage expert with a talent for creative fusions and recipes. She currently leads the marketing effort to introduce innovative products into the cultural coffee market.

Chel's vision is to change the perspective surrounding specialty coffee by introducting self care as a method through which coffee is consumed and used to maximize its nutritional and wellness benetifs.

B.A. Wake Forest University 2008
M.S. Eastern Carolina University 2010

Stace Loyd

COO / VP Music

Stace Loyd is Dope Coffee's Chief Operating Officer and Creative Director and leads the company's internal growth efforts as well as the companies public story.

Stace is the Founder and CEO of Why I Create which is a collaborative space online and at events that seeks to bring together artists, entertainers, and entrepreneurs in a way that creates financial freedom and value for their intellectual property.

Stace is also a professional content producer and hip hop producer with over 15 years of experience in music and film production experience.

The Team

Bruce McTague

Advisor

In a career spanning over 20 years, I’ve been involved with a wide range of industries including packaged goods, restaurant, pharmaceutical, retail, business-to-business and tourism. I won’t bore you with all the details, but the bottom line is I have touched so many businesses across so many categories the headline for my career should probably be “Collector of experiences and knowledge.”

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