RedHen Collective Cooperative Story
Status quo in the wine industry offloads risk onto the most vulnerable stakeholders: farmers, women and people of color. Climate change, discrimination and harassment, industrialization and divestment in culture and community cause material losses not itemized on a balance sheet, but which profoundly impact every company’s bottom line.
With 35 years collective experience in the wine industry, RedHen's founding team - a talented flock of feminist visionaries and new economy builders - recognized the only way to change the systemic inequality of the wine industry was with an emergent business model built on equity, gratitude, and collaboration.
After three years of research, sourcing, market building and technical development with cutting-edge impact business incubators and experts, RedHen Collective is launching its clear, uncompromising vision. Our model is structured upon employee ownership and regenerative capital, backed by aligned investors small and large to ensure that our wine farmers are paid first.
Who is part of RedHen Collective?
- A professional team leading the new wine economy to keep employees, winegrowers, merchants and investors in the fold for generations to come.
- Fierce winegrowers and producers around the world who are implementing farming practices to reverse climate change, investing in justice and equity for workers, and protecting regional wine heritage.
- Restaurants, merchants and wine lovers who are serious about seeing our money fund equity and real change.
- Employees who take pride in our hard work, who’s equity and profit sharing promote financial growth of our families and local economies.
- Investors of every size who are committed to building wealth with integrity.
We are people who have been underrepresented and allies - women, farmers, people of color and workers - taking our seats at the table, leading the way forward with our wisdom. We are done tolerating sexism and racism in our industry.
If you desire ways to invest with integrity, there’s a seat at this table for you.
Welcome to RedHen Collective.
Molly Madden is a passionate businesswoman and community organizer. Raised in Montana, she worked beside her mother -- a restaurateur, chef and pioneer of the locavore movement -- building their family’s restaurant. There, Molly developed a strong work ethic and a deep understanding for how food and wine create community and culture. She carries a profound and pragmatic compassion for small businesses and local economies.
Molly started her career in wine imports and distribution over a decade ago in Washington and Oregon, where she began to understand how the wine industry is not protecting its most vulnerable stakeholders.
After working to establish an ambitious new wine importer in New York City, Molly set her course for California with a visionary impulse to put her values into action on an international scale. There she began building RedHen Collective using a cutting-edge business model that embodies feminist values and regenerative economics.
Director of Grower Relations and Storytelling
Stephanie has worked extensively in the wine industry both domestically and abroad. Her expertise includes research, writing, photography, wine retail and import-portfolio development. Stephanie has a passion for collecting the stories of exciting wine growers and producers and introducing their wines to new markets. She is widely respected and beloved for her commitment to facilitating intimate, direct connections between the people growing wines and the people who drink them.
Director of Communications
Annie has a reputation among clients for conducting game-changing market research, developing data-driven communications strategies, and producing new media content. Previously, she served as Director of Marketing Strategy and Research at Strategies 360 and Director of Social Media Strategy at Olive. Clients have ranged from Fortune 500 companies to major institutions, political campaigns, and organizations.
Stephen Rye Switzer
Cooperative Financial Director
Stephen is a 3rd generation bookkeeper with over a decade of experience in the financial industry. He is the founder of Rye Financial Services, an Oakland-based financial advising business serving businesses and organizations across the United States. With deep knowledge of cooperative business finance, Stephen guides mission-driven businesses to grow to their greatest financial and creative potential without compromising their integrity.
Chief Legal Advisor
Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. Jenny is certified as a coach by the International Association of Women in Coaching as well as an author. She earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. Jenny is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.
Impact and Leadership Advisor
Yusuf is a seasoned wine professional whose passion for wine has informed his unique writing style and has led him to explore wine regions domestically as well as across Europe, South America, Africa, Australia and New Zealand. Yusuf also works as the Director of Strategic Development at JUST Capital, a non-profit research organization that seeks to provide our society’s stakeholders with the information they need to assess how just and ethical companies are. He is a passionate coach of entrepreneurs, startups and community builders.