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RedHen Collective Cooperative

#Farming #WomanFounder #Food&Drink #Cooperative
RedHen Collective is a feminist, worker-owned wine importer and wholesaler embodying a new wine economy based on gratitude, transparency, collaboration and regenerative ecology. We are the first wine importer and wholesaler with an ecological, economic, and social impact business model. RedHen Collective is unique in that we pay farmers first, are structured to share equity and profits with employees, and are fueled by revenue-share impact investments of every size. This Direct Public Offering will allow RedHen to hire our full-time team and begin importing and selling wines across California. Together, we will show the world a new business model where ecology, culture and local economies are at the center instead of the margins. The maximum target raise of this DPO is $1,070,000 with a minimum viable raise of $50,000.
$80,621 funds committed
of $1,070,000 maximum target
$50K minimum
Closed
52
Investments

Offering

Debt

Form C

Mission

We believe that everyone should be able to participate in an economy where we invest passionately and harvest collectively. RedHen’s “Plowshare-holder” investors share our belief that building wealth should also build community, ecology and culture. With a meticulously-crafted investment model based on the long-term health of every stakeholder, our Plowshares regenerative credit pool empowers new and seasoned investors to earn steady financial returns and engage in personal wealth building that supports farmers and workers, while elevating women and people of color’s leadership across the wine industry. With your investment, RedHen will: - Begin buying wine from growers across the US and Europe, paying farmers first. - Hire a diverse, experienced sales team that values inclusivity and collaboration. - Engage our innovative logistics and warehousing partners for shipping and inventory management, data systems and technology, AR and compliance support. - Produce dynamic, multimedia content for our staff, merchants and consumers with the stories behind the wines and growers of RedHen Collective. - Continue to build the fiscal and legal foundations of Plowshares: RedHen’s powerful, regenerative credit pool dedicated to the pre-payment and micro-financing of our winegrowers.

Investment Perks

  1. $1,000

    Feathered Friends

    135% Return; drink dividends: opt into RedHen’s investor-only wine club; invitations to annual RedHen wine tastings and meet-the-farmers events; exclusive content: insider wine scoop, tasting tips and investor webinars.

  2. $2,500

    Flocking Together

    135% Return; drink dividends: opt into RedHen’s investor-only wine club; invitations to annual RedHen wine tastings and meet-the-farmers events; exclusive content: insider wine scoop, tasting tips and investor webinars.

  3. $10,000

    Nest Building

    135% Return; drink dividends: opt into RedHen’s investor-only wine club; invitations to annual RedHen wine tastings and meet-the-farmers events; exclusive content: insider wine scoop, tasting tips and investor webinars.

  4. $25,000

    Laying Eggs

    135% Return; drink dividends: opt into RedHen’s investor-only wine club; invitations to annual RedHen wine tastings and meet-the-farmers events; exclusive content: insider wine scoop, tasting tips and investor webinars.

  5. $50,000

    Party in the Hen House

    135% Return; drink dividends: opt into RedHen’s investor-only wine club; invitations to annual RedHen wine tastings and meet-the-farmers events; exclusive content: insider wine scoop, tasting tips and investor webinars.

  6. $100,000

    Wind Beneath our Wings

    135% Return; drink dividends: opt into RedHen’s investor-only wine club; invitations to annual RedHen wine tastings and meet-the-farmers events; exclusive content: insider wine scoop, tasting tips and investor webinars.

Key Facts & Financials

  • RedHen is pioneering Farmers-Paid-First for the wine industry, with a business and financial structure that guarantees equity and security for our winegrowers.
  • RedHen is a worker-owned business, cooperatively structured to share profits and equity. Coops have higher of rates of success: after 5 years, 90% of coops are still operating versus 3-5% of traditional businesses.
  • RedHen privately mobilized over $230K in investments ranging from $500 to $50,000 in 2017-2018.
  • According to RedHen’s market research, the two most appealing investment benefits for our prospective investors include “knowing the company's social and environmental impact” and “slow, long-term growth with stable returns.” Both are core to RedHen’s investment offering.
  • Unlike equity shareholders, revenue-share investors don't have to wait until RedHen’s balance sheet shows a profit; their returns start accruing from the first bottle sold.
  • Our team’s careers were built across the wine industry from importing and sales to restaurant and retail, as well as in cooperative governance, impact investment, marketing and communications. Our broad and deep expertise are crucial to RedHen’s success in the industry.
  • RedHen is strengthened by our long term professional partnerships and friendships with one another, creating a culture of collaboration, mutual accountability, trust, shared vision and reverence.

RedHen Collective Cooperative Story

Status quo in the wine industry offloads risk onto the most vulnerable stakeholders: farmers, women and people of color. Climate change, discrimination and harassment, industrialization and divestment in culture and community cause material losses not itemized on a balance sheet, but which profoundly impact every company’s bottom line. With 35 years collective experience in the wine industry, RedHen's founding team - a talented flock of feminist visionaries and new economy builders - recognized the only way to change the systemic inequality of the wine industry was with an emergent business model built on equity, gratitude, and collaboration. After three years of research, sourcing, market building and technical development with cutting-edge impact business incubators and experts, RedHen Collective is launching its clear, uncompromising vision. Our model is structured upon employee ownership and regenerative capital, backed by aligned investors small and large to ensure that our wine farmers are paid first. Who is part of RedHen Collective? - A professional team leading the new wine economy to keep employees, winegrowers, merchants and investors in the fold for generations to come. - Fierce winegrowers and producers around the world who are implementing farming practices to reverse climate change, investing in justice and equity for workers, and protecting regional wine heritage. - Restaurants, merchants and wine lovers who are serious about seeing our money fund equity and real change. - Employees who take pride in our hard work, who’s equity and profit sharing promote financial growth of our families and local economies. - Investors of every size who are committed to building wealth with integrity. We are people who have been underrepresented and allies - women, farmers, people of color and workers - taking our seats at the table, leading the way forward with our wisdom. We are done tolerating sexism and racism in our industry. If you desire ways to invest with integrity, there’s a seat at this table for you. Welcome to RedHen Collective.

The Founders

Molly Madden

Founder/CEO

Molly Madden is a passionate businesswoman and community organizer. Raised in Montana, she worked beside her mother -- a restaurateur, chef and pioneer of the locavore movement -- building their family’s restaurant. There, Molly developed a strong work ethic and a deep understanding for how food and wine create community and culture. She carries a profound and pragmatic compassion for small businesses and local economies.

Molly started her career in wine imports and distribution over a decade ago in Washington and Oregon, where she began to understand how the wine industry is not protecting its most vulnerable stakeholders.

After working to establish an ambitious new wine importer in New York City, Molly set her course for California with a visionary impulse to put her values into action on an international scale. There she began building RedHen Collective using a cutting-edge business model that embodies feminist values and regenerative economics.

The Team

Stephanie Sprinkle

Director of Grower Relations and Storytelling

Stephanie has worked extensively in the wine industry both domestically and abroad. Her expertise includes research, writing, photography, wine retail and import-portfolio development. Stephanie has a passion for collecting the stories of exciting wine growers and producers and introducing their wines to new markets. She is widely respected and beloved for her commitment to facilitating intimate, direct connections between the people growing wines and the people who drink them.

Annie Connole

Director of Communications

Annie has a reputation among clients for conducting game-changing market research, developing data-driven communications strategies, and producing new media content. Previously, she served as Director of Marketing Strategy and Research at Strategies 360 and Director of Social Media Strategy at Olive. Clients have ranged from Fortune 500 companies to major institutions, political campaigns, and organizations.

Stephen Rye Switzer

Cooperative Financial Director

Stephen is a 3rd generation bookkeeper with over a decade of experience in the financial industry. He is the founder of Rye Financial Services, an Oakland-based financial advising business serving businesses and organizations across the United States. With deep knowledge of cooperative business finance, Stephen guides mission-driven businesses to grow to their greatest financial and creative potential without compromising their integrity.

Jenny Kassan

Chief Legal Advisor

Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. Jenny is certified as a coach by the International Association of Women in Coaching as well as an author. She earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. Jenny is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.

Yusuf George

Impact and Leadership Advisor

Yusuf is a seasoned wine professional whose passion for wine has informed his unique writing style and has led him to explore wine regions domestically as well as across Europe, South America, Africa, Australia and New Zealand. Yusuf also works as the Director of Strategic Development at JUST Capital, a non-profit research organization that seeks to provide our society’s stakeholders with the information they need to assess how just and ethical companies are. He is a passionate coach of entrepreneurs, startups and community builders.

Clare Quinlan

Director of Investor Relations

Clare is passionate fundraiser and strategist dedicated to empowering women and people of color to build capital and do what they love. After receiving a BA from Williams College, she spent several years managing donor portfolios and fundraising campaigns for contemporary art institutions in New York, including Dia Art Foundation and The New Museum. She has worked on e-commerce strategy for E&J Gallo Winery, and is an MBA candidate at the University of Chicago Booth School of Business.

Comments

jo florradikal

Added over 4 years ago

Hey Molly, one question: If the goal is not met, what happens with the money? Does it come back to the investors or you will be using it for something else inside the business?
Molly Madden

Added over 4 years ago

Hi Jo! Thanks for your great questions. All investments are held in escrow until our campaign closes. If RedHen does not reach our minimum raise ($500,000) then all funds will be returned to the investors. Dig into our FORM C pdf (under Key Facts and Financials) to get the details on the capital we have already raised and deployed, as well as how the investments from this offering will be used.
jo florradikal

Added over 4 years ago

As investors, are we allowed to pick the amount of money, or should we limit to the quantities posted on the page?
Molly Madden

Added over 4 years ago

We want our investors to decide what amount is good for you - the quantities posted are just possible guidelines to get you started. Our special-offer $500 investment tier expires tonight - Friday, September 7th. After that, $1,000 is the minimum investment amount for this offering.
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